Project Type
Brand Design, Web Design
Problem
Goals & Metrics of Success
Timeline
June 2021 - October 2021 (18 Weeks)
Collaborators
Co-VP’s of Design (Shirley Wu & Vivian Sun)
Context
SheHacks+ is Canada’s largest all-female and non-binary university hackathon that takes action on gender diversity and inclusion in the tech industry by creating a supportive community for women and non-binary individuals.
WITS+’ annual hackathon is here!
SheHacks+ VI needs a new hackathon concept and theme, unique brand identity, and website to attract applications from new and returning hackers.
Increase hacker applications and SheHacks+ word-of-mouth
Design a fun, engaging, and bold hacker concept that is relatable and approachable
Incorporate tech elements throughout the visual brand identity that aligns with the new theme
Solution
Let’s get cookin’!
With the help of the SheHacks+ team’s consistent feedback, Vivian and I ideated and designed a new food-themed brand guide and corresponding website to host SheHacks+ hackathon information and applications.
Process
Initial explorations
When deciding on this year’s theme, we asked ourselves:
“How do we represent the pillars of SheHacks+ with a fun and welcoming concept?”
Research & Moodboards
Final High Fidelity
view figma
Some themes of WITS+ that were non-negotiable included:
Zero to hero coding — all skill levels welcome
Learn what you want — customizable hacker experience
Inclusive environment — girls+ supporting girls+!!!!
Sketches & Wireframes
Illustrations & Motifs
After finalizing our theme and motifs, we used Procreate and Figma to illustrate different tech/food elements.
For the website, Vivian and I worked together to sketch and wireframe, gradually increasing the fidelity while iterating responsive layout, animations, and accessible type.
view figma
To kick things off, the Design and SheHacks+ teams joined forces, hosting moodboard sessions to get our theme ideas flowing.